Senior Performance Marketing Specialist

Cairo
Permanent
Full-time

12 days ago
Apply easily

Dubizzle Egypt is the leading marketplace for selling and buying online in the region. Our aim is to upgrade people’s lives by facilitating deals and identifying attractive opportunities for both individuals and businesses. Our goal is to strengthen local economies, empower small businesses, and help everyone in making smarter choices for themselves, the market, and the planet.As part of Dubizzle Group, we are alongside some of the strongest classifieds brands in the market. With a collective strength of 5 brands, we have more than 123 million monthly users that trust in our dedication to providing them with the best platform for their needs.As the Senior Performance Marketing Specialist, you will be responsible for creating, shaping, and optimising our digital campaigns while also working with various internal teams to develop end-to-end marketing strategies.In this role, you will:

Assist the team in the development of the overall digital marketing strategy across a broad range of digital marketing channels and drive the strategy on some core set of projects and initiatives
Identify trends and insights and optimise spend and performance based on the insights
Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
Completely understand existing tracking and funnels
Assist in setting up pixel implementation, conversions and event tracking
Analyse data to identify problems and opportunities
Produce effective ad copies
Define OKRs for channel experiences

Requirements

Bachelor’s degree from a reputable university
5+ years’ of prior experience in Digital Marketing
Knowledge of core digital marketing tools
In-depth practical knowledge of Google Ads, Facebook Ad Manager, and other digital marketing channels
Understanding of web analytics (experience with Google Analytics is preferred)
Strong understanding of current online marketing concepts, strategies and best practices
Strong technical and data analysis skills
Strong skills in MS Office Suite (Excel, PowerPoint)
Fluency in English
Sharp strategic thinking and ability to translate quantitative and qualitative data/insights into a strong targeted marketing strategy
Excellent communication and literacy skills
Self-motivated & willing to take on new challenges

Benefits

Social, Medical & Life Insurance
A fast paced, high performing team.
Rewards & Recognitions
Learning & Development opportunities

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