Data Analytics Manager


  • Cairo
  • Permanent
  • Full-time
  • 1 month ago
Job Description and Requirements

  • Mining and analyzing event-level campaign data to provide actionable insights into the drivers of incremental ROI
  • Creating an effective segmentation strategy to our audience
  • Measurement and performance reporting of all campaigns running through various channels
  • Use A/B testing and a variety of alternative methodologies to measure marketing effectiveness, attribution, and ROI
  • Advocate and communicate ways to optimize the performance of our campaigns working closely with different internal teams and departments
  • Providing ad hoc analytical support to key stakeholders
  • Extract/generate periodic customized/standard reports as required
  • Synthesize information from various sources / partners, e.g. CRM, Google Analytics 360, MixPanel, to prepare reports as required.
  • Prepare and analyse various reports to monitor effectiveness of targeted direct marketing programs vs website performance.
  • Analysing online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution
  • Performing analyse on conversion optimisation and develop conversion optimisation strategies based on solid analytical data.
  • A postgraduate degree in a quantitative field (e.g. Business Administration, Economics, Finance, Econometrics, Statistics, Mathematics, or Information Systems)
  • Understand all components of experimental design from sampling to measuring the effect(s), hands-on experience with A/B testing in a commercial environment a plus
  • 7+ years of experience with statistical analyses in an applied setting
  • Ability to prioritize work according to business objectives, understanding the balance between effort and impact
  • A strong eye for detail and an inquisitive mind, naturally being driven to continuously finding ways to improve the department's and your own performance
  • A real team player with solutions-focus and entrepreneurial spirit
  • Exceptional communication skills in spoken and written English
  • Excellent organizational skills with the ability to manage multiple, competing for priorities simultaneously and deliver results under tight deadlines
  • Professional experience in the digital media landscape is a plus
  • Excellent knowledge and understanding of digital marketing reporting technologies and processes.
  • Data modelling experience in building Logical and Physical data model.
  • Experience with big data tools is a plus
  • Experience with any programming languages: Python, Java, C++, Scala, R etc.
  • Experience with any visualization tool: Tableau, Microstrategy, QuickSight, Power BI, etc.


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