Social Media Specialist
- Cairo
- Permanent
- Full-time
- Manage day-to-day posting across platforms: Instagram, TikTok, Facebook, LinkedIn, and YouTube
- Develop and implement content calendars in coordination with the marketing team
- Create, edit, and publish engaging content (text, image, video, stories, reels)
- Monitor social media trends, hashtags, and competitor activity
- Interact with followers by responding to comments, messages, and mentions
- Track performance analytics: reach, engagement, CTR, conversions
- Collaborate with influencers, content creators, and agency partners
- Coordinate with the showroom and sales team to highlight promotions, new arrivals, and events
- Support ad campaigns by providing creative assets and monitoring performance
- Stay up to date with the latest algorithms, formats, and platform tools
- Deep understanding of digital culture, memes, and viral trends
- Ability to multitask and meet deadlines in a fast-paced environment
- Strong communication and collaboration skills
- Creative eye for design, layout, and brand identity
- Comfortable being on-camera or directing creators, if needed
- Follower growth and engagement rate per platform
- Post reach and video views
- Conversion from social leads to test drives/sales
- Consistency in publishing calendar
- Campaign performance support (paid & organic)
- Customer feedback and sentiment analysis