Senior Strategist
Top Business Human Resources
- New Cairo, Cairo
- Permanent
- Full-time
- Lead the development and execution of comprehensive brand and marketing communication strategies for clients, emphasizing creativity and storytelling.
- Develop and craft persuasive pitches and proposals to secure new business.
- Opportunities, showcasing the agency's creative prowess and strategic thinking.
- Conduct in-depth market research, competitive analysis, and audience.
- Segmentation to inform branding and marketing strategies.
- Utilize data-driven insights and consumer behavior analysis to guide creative decisions and refine strategies for optimal engagement.
- Develop and deliver strategic presentations to clients and internal stakeholders, effectively conveying the rationale behind branding and marketing strategies.
- Collaborate closely with art directors, copywriters, and designers to ensure brand consistency and alignment with creative concepts.
- Oversee the development of brand guidelines, messaging frameworks, and creative briefs to ensure a unified and compelling brand identity.
- Bachelor’s degree in marketing, or related field (master’s preferred).
- 4-6 Years of Experience in a Similar field.
- Extensive experience in brand strategy development, marketing.
- Communications, and creative direction.
- Proven track record of crafting impactful brand identities and marketing.
- Communication strategies.
- Keen awareness of industry trends, emerging technologies, and creative.
- Innovations in branding and marcom.