We are looking for a dynamic Senior CRM Executive to join our team, focusing on digital marketing and enhancing member engagement for our car share business. The ideal candidate will play a pivotal role in designing and executing strategies that retain members, boost loyalty, and streamline communication across various digital platforms.Key Responsibilities:- Devise and implement comprehensive customer retention and engagement strategies tailored for a car share business, aimed at meeting key performance indicators and growth objectives.- Work in tandem with the Creative and Communications teams to craft impactful email, SMS, mobile app notifications, and social media campaigns that resonate with our member base.- Utilize data analytics to generate insightful success metrics, reporting on the effectiveness of CRM initiatives and making data-driven decisions to optimize future campaigns.- Oversee the segmentation and management of the customer database to ensure precise targeting for various marketing initiatives.- Develop A/B testing strategies to refine marketing efforts and enhance member experience.- Compile detailed campaign performance analyses and provide actionable insights to cross-departmental teams such as operations, member services, and strategic partnerships, as well as outline clear next steps.- Collaborate with the Technology, Product Development, and Design teams to craft seamless and personalized member journeys, leveraging automation for efficiency and impact.Requirements- Bachelor’s degree in Marketing, Business, or a related field.- Demonstrated expertise in CRM platforms specific like Clevertap, Moengage and Braze.- A good understanding of HTML/CSS is advantageous.- Proficiency in the MS Office suite, with a focus on Excel and data analysis tools.- Minimum of 1-3 years of experience in digital marketing or CRM, preferably within the shared mobility (zoomcar) or rideshare (uber /Ola ) industry.- Graduation from an accredited institution is required.- Stellar communication abilities, both verbal and written, paired with excellent interpersonal skills.- Detail-oriented, process-focused, and adept at managing concurrent projects.- A team player with a collaborative spirit, able to engage effectively with team members across various functions and regions.- Flexibility to work in line with the UAE/ KSA time zone to support our global operations.Locations: Egypt / India (Remote Role)This role is perfect for someone who is passionate about sustainable transportation and driven to create meaningful, lasting relationships with customers through innovative digital marketing and CRM strategies.