
Digital Marketing Specialist (Luxury Brand)
Pillars Consultancy & Recruitment
- Cairo
- Permanent
- Full-time
- Develop and implement digital marketing strategies to increase brand awareness and drive sales
- Create and manage digital campaigns across various channels, including social media, email, and search engines
- Monitor and analyze the performance of campaigns and make data-riven decisions to optimize results
- Collaborate with the marketing team to create engaging content for social media, website, and other digital platforms
- Manage and maintain the brand's online presence, including website and social media accounts
- Stay up-to-date with the latest digital marketing trends and techniques, and implement them into our strategies
- Conduct market research to identify new opportunities and target audiences
- Measure and report on the success of digital marketing efforts to senior management
- Work closely with the e-commerce team to drive traffic and sales on our online store
- Collaborate with external agencies and vendors to execute digital marketing initiatives
- Ensure brand consistency and compliance with company guidelines across all digital platforms
- Bachelor's degree in Marketing, Communications, or a related field
- Minimum of 3 years of experience in digital marketing, preferably in the luxury industry
- Strong understanding of digital marketing tools and techniques, including SEO, SEM, social media advertising, email marketing, and content marketing
- Experience with Google Analytics and other reporting tools
- Excellent written and verbal communication skills
- Creative mindset with the ability to think outside the box
- Strong analytical skills and ability to interpret data to make strategic decisions
- Proven track record of successfully executing digital marketing campaigns
- Experience with e-commerce and online sales is a plus
- Fluent in English and Arabic