On-Trade Sales Manager - AB Sales

Heineken

  • Cairo
  • Permanent
  • Full-time
  • 2 months ago
Job PurposeThe purpose of this role is to manage the On-Trade & distributors day to day affair by allocating trade budgets in the best possible programs to bring additional market shares and incremental volumes.Duties and ResponsibilitiesCustomer Relations: * Maintains and builds connections with current and future customers through in-person interactions, phone conversations, and emails.
  • Handles client concerns and troubleshoots.
  • Develops customer and distributor contracts of different trade programs in liaison with the legal department.
  • Maintains a positive working connection with important customers.
  • Creates distribution and customer profiles part of the distribution management concept.
Team Management: * Manages the on-trade management staff and engages with district and zone managers on a weekly basis.
  • Implements company policies and achieves business goals.
  • Meets with team members and the head of sales on a weekly and monthly basis to share updates and insights.
  • Coordinates with the Trade Marketing team to provide appropriate assistance and the development of an activation schedule.
  • Leads, inspires, and develops a high-performing team by setting demanding goals and providing constructive criticism and coaching.
  • Follows up on employee vacations and ensures that they are entered into a system in accordance with the yearly plan (sick leave, annual, work mission, etc.).
  • Sets the team's monthly volume and key performance indicator objectives.
Strategy and Ventures: * Expands the business by looking for new possibilities, making relationships, and closing transactions with clients.
  • Identifies new markets and commercial possibilities, as well as arranges meetings with prospective clients to prospect for new business.
  • Conducts a market survey to find new target markets in order to enhance market volume.
  • Utilizes Al Ahram Beverages Company's (ABC) innovations in On-Trade in accordance with channel and commercial strategy.
  • Monitors and responds to competitor plans and actions.
  • Controls and manages credits to help the company's cash flow.
  • Evaluates the status and trade position to secure market position.
  • Meets with the marketing department on a regular basis to introduce new goods.
  • Gathers market knowledge about market consumer consumers, items, and competitive patterns.
  • Examines team member delegation and duties such as activations, promotions, time execution, quantities, consumption, and incremental volume.
Sales: * Negotiates contract conditions and closes sales.
  • Establishes, implements, and analyzes sales plans as needed, while also aligning with marketing goals.
  • Monitors and analyzes sales figures and market trends to estimate company potential, assesses competition, and develops product pricing plans.
  • Monitors goals and sales targets for every zone and district managers, as well as frequently monitoring their performance.
  • Conforms to the Egyptian Compliance Authority's requirements.
  • Increases market share without assuming a monopolistic/dominant position.
  • Determines trade margins and strikes a balance between profitability and market demands.
  • Determines channel priorities and concentrates on where to win.
Disclaimer: Other duties assigned as needed.

Heineken