Associate Manager, Trade Marketing
SC Johnson
- Cairo
- Permanent
- Full-time
- Lead development of Category Development Strategy to achieve defined business objectives for categories in charge by designing in-store strategy covering multiple pillars; i.e. BTL communication and in-store materials, price architecture, category assortment, planogram and consumer promotions
- Lead market execution of new launches, define quarterly cycle priorities and cascade the plans on channel basis to the field team through meetings and quarterly distributor meetings
- Manage the budget in charge while checking Trade Money initiatives
- Utilize multiple data resources for better understanding of market trends, competition, channels as well as shopper insights driving a high-quality channel/trade plans
- Utilize Nielsen reports on monthly basis to understand the market on region basis as well as define opportunities for market share and distribution across
- Support Sales Team in the development of Joint Business Plans with major customers and distributors securing an alignment on activation
- Work on defined processes to develop promotional packs, performance trackers for sales, shares, distribution and initiative ROI
- Takes an active role in S&OP process ensuring the connection between marketing plans and market execution and sales
- At least 5 years and plus of experience with preferably in customer/trade marketing in FMCG industry
- Understanding and knowledge of the Egypt retail environment and FMCG dynamics
- Strong command of English (written and verbal)
- Understanding of Nielsen syndicated data
- Highly organized with the ability to multi-task and prioritize
- Strategic mind set, understands the strategic & tactical nature of the business
- Strong communication skills and team worker, able to build relationships at all levels and across function
- Negotiation Skills