Marketing & Engagement Manager
Envision Employment Solutions
- New Cairo, Cairo
- Permanent
- Full-time
- Responsible for the development, management, and implementation of the entity's marketing communication strategies that drive brand awareness, customer engagement, and growth.
- Responsible for the planning and execution of new products/release launches into the market.
- Drive tactical efforts of segment marketing in order to achieve entity's business objectives.
- Lead the development of product positioning that differentiates an entity's products in the market through deep knowledge of entity's products and value propositions to drive growth .
- Manage the relationships with creative agencies, market influencers, and vendors.
- Oversee the creation of compelling and impactful content for various marketing channels, such as campaigns, social media, mobile apps, emails, and print materials.
- Ensure a cohesive and consistent brand identity across marketing, communication, and engagement functions.
- Improve the entity's brand awareness, exposure, and consideration among the target market.
- Enhance entity's brand power across different indicators such as brand meaningfulness, differentiation, and saliency .
- Manage public relations efforts and build strong relationships with media outlets, influencers, and key stakeholders such as universities and colleges.
- Supervise the creation and maintenance of entity's events' roadmap.
- Develop and adopt strategies to provide the best customer experience and engagement opportunities at pop-up / event/ locations.
- Lead, mentor, and inspire the marketing communications team, fostering a culture of creativity, collaboration, and excellence.
- Lead, and inspire the engagement and activation team (including ushers), fostering a culture of sales, collaboration, and excellence.
- Monitor, review, and report on all activities and results .
- Define and implement ways of working with the data science team to measure the effectiveness of communications and engagement programs and strategies and report on ROI.
- Share customer insights with the entity's teams to be incorporated in product development and customer support.
- Manage the planning and tracking of the marketing, communication, and engagement budgets.
- Bachelor's degree in business administration or any related field
- A minimum of 7 years of business experience in marketing (preferably in Financial Services) .
- Proven track record in a multi-disciplinary digital/tech environment .
- Proven track record of managing a diverse Marketing team.
- Awareness and understanding of agile methodology.
- Attention to deadlines
- Ability to work under pressure
- Ability to handle multiple projects
- Health insurance
- Learning, development and career progression