Senior Digital Marketing Specialist
robusta
- Cairo
- Permanent
- Full-time
- Develop and execute comprehensive digital marketing strategies to achieve company objectives, including brand awareness, lead generation, and customer acquisition
- Plan, create, and optimize engaging content across various digital channels, including website, blog, social media, email, and video, for brand awareness and lead generation
- Manage all aspects of content production, from ideation and creation to distribution and performance analysis, ensuring alignment with brand voice, messaging, and objectives.
- Manage freelancers & content creators and supervise production and content execution
- Monitor and analyze key performance metrics, such as website traffic, engagement rates, conversion rates, and campaign effectiveness, and provide actionable insights and recommendations for continuous improvement.
- Collaborate closely with cross-functional teams, including sales, product, and design, to ensure integrated and cohesive digital marketing campaigns that drive business results.
- Develop brand assets such as company websites, profiles, and sales material.
- Build and maintain relationships with external partners, agencies, and media outlets to expand our reach and enhance our brand presence in the digital landscape.
- Bachelor's degree in Marketing, Communications, Business Administration, or related field; Master's degree preferred.
- Minimum of 4 years of experience in digital marketing, with a proven track record of developing and executing successful digital strategies and campaigns.
- Fluency in English and Arabic is a must
- In-depth knowledge of digital marketing channels, platforms, and tools, including SEO, social media, email marketing, and analytics.
- Strong analytical skills, with the ability to interpret data, draw insights, and make data-driven decisions to optimize performance.
- Excellent communication skills, both written and verbal, with the ability to effectively communicate complex ideas and strategies to diverse audiences.
- Leadership qualities, including the ability to inspire and motivate team members, drive results, and foster a collaborative work environment.
- Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Business Manager, and marketing automation software.
- Creative thinking and problem-solving abilities, with a passion for staying updated on industry trends and emerging technologies in digital marketing.
- Embrace a brighter future with comprehensive Social/Medical Insurance
- Collaborate with industry-leading tech talents
- Nurture your career in a dynamic growth culture
- Enjoy financial benefits with a cost of living allowance (COLA)
- Secure your financial future with our savings plan
- Experience the freedom of our remote-first work model
- Customize your work-life balance with flexible working hours