Senior Specialist Digital Activation (Marketing) EMC
Adidas
- Cairo
- Permanent
- Full-time
- Create engaging digital content for online (.com, adidas app and Confirmed app), mobile, paid social, and CRM for all brand categories and commercial campaigns across the GCC.
- Ensure the implementation and execution of market campaigns on .com and app. The Role Ensure execution and implementation of campaigns inclusive of briefing and consumer journeys is aligned to Global/Hub guidelines.
- Responsible for briefing in and doing post-live checks on Product Landing Pages and Campaign Pages.
- Responsible for briefing in promotion mechanics for.com and App.
- Define activation executions and content needs.
- Write creative briefs as required and evaluate work.
- Work closely with the following teams to ensure a 360 know-how and understanding of the campaign to deliver 100% On Time in Full Campaign Execution:
- Digital Activation Hub – For toolkits, consumer journey and other key aspects of the campaign like go live, exit and campaign analysis.
- Regional Brand Marketing Teams – For staying abreast on locally relevant campaigns, key objectives and assets that will roll up in digital activation campaign execution on .com
- Membership and Performance Media Team – Work closely with Membership and Performance media team to ensure digital activation mechanism (and journey) to support member acquisition, sign-ups or sell-throughs are as per the guidelines.
- E-com Operations Team – To ensure coherence between campaign briefing and execution. Working hand in glove with e-com operations team ensuring a seamless consumer journey on .com/app
- E-Com Consumer Experience team – Work hand in glove with e-com consumer experience team to ensure a seamless consumer experience on .com (page load speed, page titles, product sorting, journey optimization etc.). Lead in for .com improvements basis consumer funnel analysis through e-com CX team.
- E-com Strategy and Planning team – To ensure commercial campaigns briefing is aligned in terms of planned mechanics of offer and within the agreed turnaround time of execution.
- Execution excellence in brand campaigns, product launches and commercial promotions
- Digital KPIs (Revenue, AOV, CTR, Bounce Rates)
- Hub: Digital team, BA team
- Regional: GCC teams
- Local: Brand Comms team, Trade Marketing, local agencies & E-Comm
- Cross-functional Marketing knowledge in sport and/or fashion/lifestyle categories (FMCG or sporting goods industry candidates preferred).
- Proven working experience in digital content creation with excellent writing and communication skills.
- Experience with the digital production process and the technical nature of developing digital marketing initiatives.
- Experience with digital marketing and paid media.
- Analytical mindset and critical thinking.
- Be skilled in writing clear, concise, and grammatically correct copy.
- Advanced level proofreading and editing experience.
- Proactive, detail-oriented, and highly organized with strong time management and planning skills.
- University degree in Marketing / Media and a proven previous experience (minimum 3 years) in either agency (advertising, digital, CRM, social) or a client side digital content role.
- Fluency in English and Arabic, both spoken and written is mandatory.