Marketing and Branding Specialist

• Develop and implement brand marketing strategies to promote the company's products or services and enhance brand visibility.
• Conduct market research and analyze consumer insights to understand target audience preferences, trends, and competitive landscape.
• Create and manage brand guidelines, ensuring consistency in brand messaging, visual identity, and tone of voice across all marketing channels.
• Collaborate with the creative team to develop compelling and impactful marketing materials, including advertisements, brochures, website content, and social media assets.
• Plan and execute integrated marketing campaigns that align with brand positioning and target audience segments.
• Monitor and report on the performance of brand marketing initiatives, analyzing key metrics and making data-driven recommendations for improvement.
• Work closely with internal stakeholders, such as product managers, sales teams, and senior management, to understand business objectives and align marketing activities accordingly.
• Stay updated on industry trends, consumer behavior, and emerging marketing techniques to identify opportunities for brand growth and innovation.
• Manage relationships with external vendors, agencies, and partners to ensure the timely and successful execution of brand marketing initiatives.
• Collaborate with the digital marketing team to optimize brand visibility and engagement across online platforms, including websites, social media, email marketing, and digital advertising.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in brand marketing, with a track record of success in brand development.
• Strong understanding of marketing principles, brand management, and consumer behavior.
• Project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
• Strong interpersonal skills and ability to collaborate effectively with cross-functional teams.
• Proficiency in using marketing software, analytics tools, and social media platforms.
• Knowledge of digital marketing trends and techniques, including SEO, SEM, social media advertising, and content marketing.

Future Group