Senior Media Buyer - GCC Market (EdTech Focus)
- Cairo
- Permanent
- Full-time
- Launch, manage, and optimize full-funnel campaigns across Meta Ads, Google Ads, TikTok Ads, and YouTube.
- Drive high-quality lead generation and direct sales for our online programs targeting parents across the GCC.
- Execute test-and-learn frameworks to constantly improve creative, audience, and placement performance.
- Own tracking setup and accuracy through Pixels, Google Tag Manager (GTM), and event-based attribution.
- Monitor performance metrics (CPA, CPL, ROAS, etc.) and translate insights into actionable recommendations.
- Work closely with content creators, designers, and the sales team to align messaging and drive conversions.
- 4+ years of hands-on experience in performance media buying.
- Proven track record running high-converting campaigns in the education or EdTech space.
- Deep knowledge of GCC audience behavior and regional trends on digital platforms.
- Technical fluency with tracking tools like Meta Pixel, GTM, and conversion APIs.
- Strong analytical mindset with the ability to make data-backed decisions.
- A hands-on operator: you're just as comfortable building campaigns as you are planning them.
- Previously worked with EdTech brands or lead-gen models targeting parents.
- Have experience with A/B testing creatives and funnel conversion flows.
- Understand Arabic or have experience localizing content for the GCC.
- Competitive Salary
- Remote Flexibility
- Opportunity to Own Campaign Strategy i
- Collaborative Culture
- Professional Development
- Impact-Driven Work