Freelance Media Buyer
chefaa
- Cairo
- Permanent
- Part-time
- Develop and execute media buying strategies to achieve campaign objectives, considering target audience, budget, and media channels.
- Collaborate with the Digital Marketing Manager to allocate media buyer budget effectively, ensuring alignment with overall marketing goals and objectives.
- Build and maintain relationships with media vendors, negotiating rates and terms to secure optimal placements.
- Monitor campaign performance and make real-time adjustments to optimize reach, frequency, and engagement.
- Manage media budgets effectively, ensuring efficient allocation and adherence to financial targets
- Conducting market research and audience analysis to inform media buying decisions. This includes industry trends, competitor activities, and emerging media opportunities to capitalize on new market developments.
- Collaborate with internal/ external teams to develop compelling ad creatives that resonate with target audiences across various media platforms.
- Monitor costs associated with media buying activities and evaluate return on investment (ROI) to ensure optimal utilization of resources and drive maximum value for the organization.
- Collaborate with the Marketing team to align paid and non-paid marketing efforts, ensuring consistency and Collaboration across all marketing channels.
- Stay up to date with industry best practices and new technologies to continuously improve performance
- Generate regular reports on campaign performance, providing insights and recommendations for future optimization.
- Bachelor's degree in Marketing, Advertising, Business Administration, or related field.
- 4 years of experience in media buying, with previous experience in developing and executing successful media campaigns.
- Very good at English Language
- Result Orientation
- Customer Focus
- Collaboration & Communication
- Business Acumen
- Analytical Thinking
- Problem-Solving
- Familiarity with media analytics tools such as Google Analytics, Meta Pixel, and other analytic tools
- strong negotiation and communication skills and ability to build and maintain relationships with media vendors and partners.
- Analytical and strategic mindset with the ability to interpret data, analyze trends, and draw actionable insights to optimize campaign performance.
- Detail-oriented with strong organizational and time management abilities.
- Creative thinking and problem-solving skills.
- Budget Management Manage media budgets efficiently, overseeing the allocation of funds across various channels an
- Basic knowledge of copywriting