Demand Generation Manager - E-Commerce
Heineken
- Cairo
- Permanent
- Full-time
- Oversees and manages the implementation of the marketing and demand strategies in collaboration with external service providers when required.
- Conducts frequent competitor analysis to assess the organization's position in the market.
- Develops and submits reports as required, such as: promotion reports and analysis, customer satisfaction reports, customer habits reports (retention, loyalty), etc.Top of Form
- Deploys marketing campaigns and owns their implementation from ideation to execution.
- Oversees the offline marketing related to e-commerce in coordination with the trade marketing team.
- Handles all paid media partnerships between the organization and media outlets.
- Manages all events and sponsorships from initiation to execution.
- Manages push notifications, email and SMS marketing campaigns.
- Analyzes the results of social media campaigns and develops reports accordingly.
- Handles customer retention through customer activation campaigns and feedback collection to ensure customer satisfaction.
- Creates and manages customer loyalty programs.
- Analytical Skills
- Interpersonal & Communication Skills
- Customer Centric
- Planning Skills