Microfinance Market Research Consultant & Project Leader

Enjaz Consultancy & Enterprise Management

  • Cairo
  • Permanent
  • Full-time
  • 18 days ago
  • Apply easily
Job Description :The Market Research Consultant will lead and execute end-to-end market research initiatives for a microfinance-focused project. This role is critical in providing data-driven insights to support the development of financial products and marketing strategies that resonate with underserved and low-income populations in Egypt. The consultant will guide the client through a deeper understanding of customer needs, competitive landscape, and market dynamics to support financial inclusion.
  • Develop comprehensive research frameworks tailored to microfinance services.
  • Identify key research questions related to access to finance, borrowing behavior, repayment capacity, and financial literacy.
  • Define sampling strategies and appropriate methodologies (quantitative, qualitative, mixed).
  • Oversee or support the development of data collection tools such as surveys, focus group discussion guides, and interviews.
  • Advise or participate in fieldwork planning, including selecting regions, institutions, and client segments.
  • Analyze survey data, field notes, and third-party reports to extract actionable insights.
  • Identify gaps in outreach, pricing sensitivity, digital adoption, and informal lending alternatives.
  • Segment the market into viable client personas based on demographic and behavioral indicators.
  • Provide strategic recommendations on product positioning, pricing, communication channels, and customer engagement.
  • Identify underserved customer segments and new product opportunities (e.g., group lending, Islamic microfinance, digital wallets).
  • Benchmark the institution’s offerings against local competitors and best practices globally.
  • Draft detailed reports, including executive summaries, charts, and visual narratives.
  • Present findings to internal stakeholders (management, marketing, product development).
  • Support client teams in integrating research findings into strategic and operational planning.
Requirements
  • Bachelor’s or Master’s degree in Economics, Business, Development Studies, or Marketing.
  • Minimum 5–7 years of experience in market research or consultancy.
  • At least 3 years of experience in the microfinance sector or financial inclusion research (preferred).
  • Strong knowledge of the Egyptian financial services sector, especially MFI or NGO-led credit programs.
  • Proven ability to translate complex data into meaningful insights and strategic direction.
  • Experience working with underserved communities, rural populations, or informal sector clients.
  • Strong analytical skills with tools such as Excel, SPSS, or Stata. Experience with Power BI or Tableau is a plus.
  • Excellent written and verbal communication skills in English and Arabic.
  • Familiarity with regulatory and operational frameworks for microfinance institutions in Egypt or MENA.
  • Experience working with international development organizations
  • Understanding of mobile money, digital lending, and fintech solutions for low-income segments.
Deliverables:
  • Research plan and methodology document
  • Data collection tools (questionnaires, guides)
  • Market analysis report (including customer segmentation, competitor mapping, demand analysis)
  • Strategic recommendation brief
  • Executive presentation (PowerPoint format)

Enjaz Consultancy & Enterprise Management